Social Media Experience
At Opry Entertainment Group, I’ve had the opportunity to contribute to social media marketing strategies across our brands, crafting engaging content that connects with our audiences. From Grand Ole Opry show coverage and backstage artist interviews to guest engagement during Category 10’s opening weekend, I’ve gained hands-on experience in brand storytelling. I’ve researched engagement trends, published Opry celebration content in coordination with other teams (ex: video), and explored ways to elevate our audience experience across all platforms.
At the Lincoln Children’s Museum, the challenge was balancing fun, kid-friendly content while ensuring our messaging resonated with parents and caregivers. Our content strategy focused on engaging families and encouraging visits through storytelling and interactive posts.
For the KU School of Music, our content was designed to foster deeper connections with college students. Understanding their engagement habits allowed us to implement strategies that maintained and grew student involvement with our programs.
Through these experiences, I have honed skills in:
📌 Copywriting
📌 Content Planning
📌 Basic Graphic Creation
📌 Community Engagement
📌 Project Management
📌 Creativity
📌 Research & Trend Analysis
Each role has strengthened my ability to tailor content strategies to different audiences based upon the targeted brand messaging, ensuring meaningful engagement and growth.
Madalynn Abele 